The Long and Short of It: Measuring campaign effectiveness over time | WARC
Les Binet urges marketers to measure Google searches to predict brand health
The Greatest Hits of Binet and Field – Tom Roach
The Long and Short of It: Measuring campaign effectiveness over time | WARC
Les Binet on Twitter: "@BBHLabs @PeterFields Sorry to be pedantic, but 60% of comms budget, not marketing budget. There's a big difference." / Twitter
The long and the short of it | Thinkbox
The Long and the Short of It: lessons for SMEs from Binet & Field
Binet and Field and Sponsorship Marketing - Redmandarin
The Long and the Short of it — and the implications for Content and Storytelling
Long, Short & Wrong - marketing aX borders
Effectiveness: the long and short of it | Ben de Castella
Advertising Effectiveness: the long and short of it
The Greatest Hits of Binet and Field – Tom Roach
The wrong and the real of marketing effectiveness
The Long and the Short of it. And the implications for Content and Storytelling
The wrong and the real of it - Magic Numbers
Binet & Field's "The Long and the Short of It": lessons for SMEs - YouTube
Les Binet and Peter Field: The Long and the Short of It — Alex Murrell
In Conversation with Peter Field and Les Binet: The Long and the Short of It - YouTube
The two most important charts in marketing - and why they matter now more than ever — Thinking Unstuck
Advertising effectiveness: the long and the short of it - Editorial Media
Mark Ritson: Binet and Field aren't perfect but it doesn't make them wrong
In Conversation with Peter Field and Les Binet: The Long and the Short of It - YouTube
